Yousef Akbar is a Sydney based creative, his birthplace is Saudi Arabia. Akbar asked to study fashion in Australia. Worlds and industries and careers apart. He graduated from the Fashion Design Studio with immediate success, beginning his label to great reception. It was a privilege to be a part of the Back of House team with Jody worked tirelessly with Yousef, Georgie and their small team through many nights to bring this collection to life.
Creatively, Akbar said he was inspired by 16th Century Oriental fabrication and tailoring, as well as French painters of the same era whose subject revolved around Oriental culture. “It was interesting to see every day moments and subjects from my history and culture captured by a French painter. It made me feel a strong sense of nostalgia about my culture and home. I was seeing part of my identity, that I can still connect with today. And I wanted to express that.” (paraphrased Alissa Thomas - Grazia) Images: Jody Head and Getty Images for Australian Afterpay Week Yousef Akbar Runway
This June 3, on a day of national significance – Mabo day, also marked a historic milestone on the Australian fashion calendar. For the first time ever, six First Nations designers showcased their collections on the runway at Afterpay Australian Fashion Week (AAFW) on Gadigal Country. It was an honour to work alongside Perina Drummond, Event Group, DAAF and IFP for this historical show.
Presented by Indigenous Fashion Projects (IFP), a Darwin Aboriginal Art Fair Foundation program, partnering with IMG Fashion and David Jones, and curated by Perina Drummond, stylist and founder of Jira modeling agency, the runway brought together some of the nation’s most talented and highly awarded Indigenous designers to celebrate its long overdue position on the mainstage.
The designers were; Indii, Kirrikin, Liandra Swim, MAARA Collective, Native Swimwear and Ngali. All actively growing fashion brands, and part of the IFP Pathways Program, created together with David Jones with the aim of opening up opportunities for Indigenous labels through direct mentorships from the department store’s established Australian designers. Credit: Angela Arlow and Getty Images/@gettyimages for Afterpay Australian Fashion Week Indigenous Fashion Projects Runway.
Western Sydney Fashion Festival (WSFF) is an annual community event showcasing a fashion runaway for emerging and culturally diverse fashion designers. This year with 12 designers it was held at Canley Vale on Sat 22 May 2021.
Congratulations to Founder Thuy Nguyen for her tireless work to provide a platform and opportunity for designers to showcase their work. “It's developing a community and to let these fashion designers know that you're not alone,” she said. “There are a lot of amazing, talented people in Western Sydney and we shouldn't be shying away from the spotlight, we should be proud of it.” Designers either approach the organisation to be part of the festival or Thuy finds them through social media. Among the designers in this year’s festival is Alies Bol, founder of Frika Activewear, and mother-daughter duo Susan and Lakshmi Gowda, co-directors of Lakshmi Bee and Public Island Society.
With 15 years of experience between us, we are a team of like minded professionals working with inspirational creatives who will push the envelope in pursuit of creative excellence. Our first blog will be posted January, 2019.