Embody Women - Curve Edit, AAFW 2022

Natalie Wakeling grew up in Mudgee, in rural NSW and a primary part of her childhood was her family boutique fashion store. She travelled the world as a model for Ford Models and was an ambassador for some of the best Australian Plus Size labels. Transitioning from model to designer Natalie eventually settled with her husband and three sons in the Northern Beaches, Sydney.

In 2006, Natalie launched a denim range and her priority was all about the fit, structure, and quality of each garment in her range, passionate about designing denim that fits all women’s bodies. Natalie then expanded her collection to include tailored skirts, designer dresses and classic jackets under her label Embody. Embody was established with the ethos that size does not define style and with the spirit of the customers that love to support and wear an Australian owned and made brand.

In May, 2022 Afterpay Australian Fashion Week presented The Curve - Edit, a show where every woman in a range of everyday sizes, ages and colour walked the runway that featured six of Australia’s top plus size labels. These labels were 17 Sundays, Saint Somebody, Embody Women,
Vagary, Harlow and Zaliea Designs.

Hosted by Australia’s first plus-size modelling agency, Bella Management, it was a celebration of curves. In a culture of body shaming and diet culture this show was a revolutionary industry shake up. Embody is encouraging all of us that have the power to change the landscape of fashion size inclusiveness in Australia by bringing to public attention that “There has not been a major fashion media or print that has sought out interviews following the success of the Edit runway at Australian Fashion Week” and seeking support to run a full high end fashion campaign which she has named #realaustralianfashion.

Launching a Go Fund the objective is to execute a full editorial and digital campaign, consisting of high-end, inclusive Australian Fashion, worn by Australian women of various sizes, shapes and ages. The link to this Go Fund page is in our Syndicate bio. We would love all your help to make this campaign breathtaking and unforgettable. Follow @embodywomen for campaign updates and together we can give power to #realaustralianfashion.